Kansas City Life Insurance Group of Companies

Although more than 100 years old, the company continues to reflect the personality and presence of the family that founded it. Spur Communications was tapped to realign the brand architecture to accurately reflect to investors and customers a logical relationship between all of Kansas City Life’s companies. The resulting program included the establishment of brand and sub-brand standards, as well as a full complement of marketing materials, websites, and intranets – from the corporate level to field offices and agents.

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